Stop/REthink/Redo

Marketing has experienced a complete makeover in the past decade, and companies have had to run marathons just to achieve the same results.

After a hefty decade of change, any system would benefit from a reboot. Our view on developing marketing is holistic. You cannot get the best out of any method or channel, if the orchestra is not built and conducted as one group.

VIR-ACT: Rethink marketing

 
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Define the status

Analyzing all marketing activities and budgets, we create a holistic picture of how your company is perceived in the market, and communicate this right back to you.

  • Task: Ground zero for your marketing

  • Method: Research, analysis, interviews

  • Outcome: The status quo, and a clear view of true effort prioritization

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new Definition of marketing

Define strategic goals and targets. What effect our marketing should have and to whom. Research the best methods to get there.

  • Task: Create new way of marketing for your business

  • Method: Workshop, analysis, business modeling

  • Outcome: Lasting goals, targets, and key methods for marketing

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walk
the talk

The new way of marketing probably requires technologies, partners, and an organization that is divergent to the current status quo. It is time to actively let go of the old, and begin on a new journey.

  • Task: Define the new functionality of your business’ marketing

  • Method: Framework creation, partner research, organizational modeling

  • Outcome: Blueprint of the new marketing organization, including partners and key technology